I took a brief moment yesterday to look away from all of the pre-debate news chatter to check out Apple’s new MacBooks. While I was excited to read about the new Nvidia graphics cards (I’m a bit of a gaming geek), I was incredibly dissapointed to see that while reducing the price of most of their laptops by less than a hundred dollars, the 10% educator discount has now been reduced to what appears to be 5%.
Now I know what most analysts might say; Apple laptops are in high demand, and therefore there’s little to no reason to reduce the price. If margins are high, and the laptops are flying off the shelves, then why take a hit on the profits. However, in a market where fairly decent Windows laptops can be purchased for less than $700, Apple’s products aren’t quite as appealing to my pocket book as they once were. To steal a line from Saturday Night Live, “really Apple?!” You’re going to call a $50 break on a computer a discount? And one aimed at educators?
While I don’t expect Apple to rectify the situation anytime soon (their machines are in such high demand after all), it really makes you ponder just how dedicated some corporations are to helping educators stretch their dollars.